![]() ![]() She brings unique parallel expertise in technology and marketing, blending her computer engineering background with a maniacal customer focus and a business-outcome philosophy that is based on equal parts purposeful storytelling and data science. I would say at least 3 months if you are willing to commit consistently. Aruna Ravichandran is the SVP & CMO for Webex by Cisco. You need to understand that it will take time and if you are willing to give that time for improvement? (most founders fail to portray this in their initial meetings, and often end up being overconfident or vice versa)Īll the above can be improved but not overnight, NovemFew marketers were more prepared for the overnight switch to remote work in the pandemic era than Aruna Ravichandran, chief marketing officer of Webex by Cisco. □Lastly, the attitude of the founder, Investors know that the journey will be hard and you will come across many problems, but what's important is a strong character that can navigate those tough times. □Poor #tokenomics which does not win the confidence in terms of long-term value accrual (Please stop copying other startup models) □No logical revenue model, mostly it's just showing the market size and targeting a portion of that which does not make sense ⚖️Many startups lack proper legal backgrounds and plans, which makes it difficult for any investor to jump in without second thoughts. The foundations have to be set up properly, (Please mention more risks you face as an investor in the comments section) As a leading change agent and authority on the future of work, she guides customers, partners, and global teams through workforce and technology transformations. □Also the risk of not being able to close a round. Aruna Ravichandran is Cisco’s Vice President & Chief Marketing Officer for Webex Collaboration. Lead investors have a fiduciary responsibility and a right to protect other co-investors joining them. When businesses are moving fast and focused on profitability, that oftentimes becomes the all-consuming focus. □Credibility Risk, They not only bring themselves but their network and in case the startup ends up being a rug/scam, the investor will completely lose their credibility and their network will be skeptical about following future investments. Aruna Ravichandran, VP/CMO, Cisco Webex Collaboration Marketing Sometimes the hardest attribute to bring to work is humanity. The soundtrack and background score for the. That's why you often hear, "We will invest if, a top-tier fund invests". The film features Rajinikanth, Soundarya and Rambha, with Jaishankar and Ravichandran in other pivotal roles. □Firstly, Due Diligence risk: Many big firms have large DD units which make follow-up investors absorb that intelligence to make decisions. ![]() I spent time talking to different Web3 VCs on this subject as it's a major bottleneck that many startups are facing right now.īefore understanding how to, first put yourself in their shoes and understand the risks
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