![]() With the launch of Glance LIVE, and a rise in interactive, real-time content, Glance is progressively bringing newness in content delivery. Glance continues to strengthen engaging ways to create stickiness on the platform. Upper-mid-and-affordable premium ($250 and above) also consists of about 20% of the Glance active userbase. Where about two-third of the active users came from this price band. Glance’s active presence is highly prominent in the $100- $250 price segment. Being a multi-lingual, pre-installed application in many leading smartphone OEMs, it serves as a gateway to the latest content for many first-time smartphone users.”Įxhibit: Glance Active User Base, Q1 to Q3 2021 Source: Counterpoint Research Quarterly Mobile Application Tracker, Q3 2021 Glance’s recent foray into LIVE, interactive content has also helped it to differentiate itself as a platform and has helped boost its user engagement levels.”Ĭhawla added “As per our estimates, about a billion smartphones will be sold in next five years in India, which brings a huge opportunity for a content platform to expand using Hardware as a Distribution (HaaD) model. Being present on this surface, Glance makes content discovery frictionless and improves the opt-in rate for interactive broadcasting, compared to any other in-app event features that require users to login. It is the first screen users see every time when unlocking their smartphone. This content is curated from the top publishers and developers in India across categories such as sports, current affairs, fashion, travel, food, commerce, and entertainment.Ĭommenting on the development, Research Analyst Arushi Chawla said, “The lockscreen is the most visited real-estate on a smartphone. Glance enables its users to access a wide range of content, including live interactive content, on their smartphone lockscreens. Its active user base, which now consists of 30% of India’s smartphone users, grew by 8% QoQ in Q3 of 2021. Glance’s active user base experienced consistent growth since its inception. Lockscreen content platform Glance recorded 163 million active users as of Q3 2021, according to Counterpoint Research’s Quarterly Mobile Application Tracker. London, San Diego, Buenos Aires, New Delhi, Hong Kong, Beijing, Seoul – December 27, 2021 Two-third of the active users came from the $100- $250 price band.The active users base grew by 8% QoQ in Q3 2021. ![]() Glance’s active user base reaches 163 million in India.Close to 30% of Indian smartphone users are now active on Glance, finds Counterpoint Research Study
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